Most people don’t know what to do when their video ‘pops off’ on social media, so it’s been amazing to help and guide people in the right direction when it does. The best part about running these accounts is being able to help every-day creators monetize and grow off of something that they never expected to blow up in the first place. What's your favorite part of running these accounts? Any content account that has an active and involved community is welcome to work with Collab. Copyright is a major problem on social media so we wanted to be one of the first big meme pages to take a stand on this to help everyday people take their viral video to the next step. This process allows and Collab’s content licensing team to verify video owners as well as getting the proper permissions and rights for us to share and promote the content. Collab provides the vetting process and technology for to aggregate and license the content with their program UNCLE. Collab was a company that had the technology and resources and had the audience and research capabilities so it only made sense to partner up. Our partnership began in mid-2018, around July. When did you start working with Collab? How does that partnership work and could other accounts use them? Before I started working with Collab, it was all verbal permissions, but once we partnered up we decided to go the route of actually doing all the clearances and licenses in order to give video owners more than just their 15 seconds of Internet fame and legitimizing as a brand and not just another page in a sea of memers. However, I had a breakthrough and realized that video content resulted in better engagement with my audience so I decided to pivot in that direction completely in January 2017. was originally like any other meme account on Instagram where I was posting text and picture memes. I mainly started by sharing the content I liked and enjoyed. There was no real technology or thought to it at the time except to get the best and funniest things I saw up first.
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